Website creation is one of the most crucial steps to starting and growing a small business today. For your business to grow and succeed, you need an online presence. Gaining more website traffic is a common goal among business owners and marketers. Getting more audience for your website is not as difficult as it may seem. Boost your website traffic today with these 4 simple and proven-to-be-successful steps.
Having a website can help to get leads, convert them into customers, and get their trust in your brand. Still, just having a nice, easy-to-navigate website will not result in getting more traffic if no one can find it in the first place. When individuals visit your website, you have the opportunity to learn more about them and potentially convert them into clients.
So the question is, how do you get people to visit your site?
1. Improve organic search rankings for your website
Consider how your customer would define your company and the services you provide in straightforward, simple terms. After that, use those words across your website. However, using an excessive amount of keywords will lead to “keyword stuffing”, which is a big NO in content marketing. Follow these steps, you’ll be well on your way to search engine optimisation (SEO). These pointers will assist you to produce your best work.
An easy to find website. Your site should provide detailed descriptions of your products and services, so Google can find them quickly. A descriptive SEO title for your website does wonders! As you go along, you can add this to your website, and it gives people another way to find you.
Make the most of your website content. Blogs, articles, audience testimonials, and other materials serve to boost your search engine rankings and drive traffic to your website.
Be as creative as you can with your images. Photos and videos optimised for mobile viewing can boost your Google ranking as well. Provide a brief alt description for each image so that the search engine can understand the image.
2. Use email to generate traffic for your website
Emails are a tried-and-true method of generating traffic. Email is an effective outreach tool for targeting and informing your audience, as well as directing visitors to certain pages on your website. Email promotions are divided into 2 categories.
Email newsletters: As well as offering useful information, email newsletters can work as a promotional tool, such as highlighting sales or events. It can entice people to visit your website in order to read an article or take advantage of a deal. Although, these may not bring in a large number of new website users. Although, it can also prove to be an effective strategy to increase visits from your existing and most loyal customers.
Promotional emails: can be used to draw attention to special products or events. For example, you may advertise a wine tasting or a new video you’ve uploaded.
Using statistical data, you can segment your email subscribers and target offers and newsletters to the most engaging segments.
3. Use social media to engage your audience
Use social media to share the same information that you have on your website, such as articles or even special offers. If your website enables e-commerce, for example, you can use social media to promote a sale and drive visitors to it.
Connections are at the heart of marketing. By highlighting your team members, you show your followers that you’re more than just a logo. Show your audience that you’re a team of dedicated people working hard to make your brand and product great.
Create Hashtags. Your posting strategy should be structured with hashtags. You can give your subscribers a quick way to keep track of the posts that appeal to them.
Instagram stories. You can share a slow reveal on your stories whenever you publish a blog post on your website. Try to link it to the blog post to let people know where to go for more.
Display your human sign. When there’s a real person at the other end of the phone, you’re much more likely to engage with a brand. It’s true! (…Right?) Hence, don’t keep it hidden. Most brands urge their social media team to personally sign-off on their posts.
- Don’t just retweet and like, but also comment and start a discussion
- Being warm and funny when responding to comments is a big win
- Put some images or videos up showing who is behind the brand
No matter where and what you post, steer consumers to target sites. Ensure that there’s a clear connection between what they saw in the social media post and the link they click on. According to Liz Bhandari, the founder of Brandari, “The power of social media is way beyond one’s comprehension”.
4. Optimise Page Load Time
If one of your sites doesn’t load quickly, your customers will go on to faster online retailers. Instead of converting those clicks into sales, you’ll have offered a negative customer experience.
In fact, a one-second delay in page load time has been shown to result in a 7% drop in conversion and an 11% drop in page views. That one-second delay adds up to more than £1 million in lost sales each year for an online shop making £50,000 per day.
Users who are irritated by a slow-loading website are more likely to “bounce”! They will visit your store once, leave, and never return. And there goes your traffic…
Loyal clients who endure a slow experience are not unaffected: Customer satisfaction is reduced by 16% when there is a one-second delay (or three seconds of waiting). Lower satisfaction indicates that your slow-loading pages are affecting more than just one customer. Load time can dissuade customers from returning to your site or recommending it to their friends.
Everyone enjoys images that are visually appealing. Images play a critical role in the success of eCommerce businesses. A variety of photographs, images, and graphics on your product pages boosts engagement.
The disadvantage of using images is that they are typically huge files that slow down a website. Convert the photos to JPG format, which is a considerably more compact file than PNG format. Remove any unnecessary content from your website as well. An average user now expects online pages to load in less than three seconds. If you fail to match this expectation, you will lose a lot of internet visitors and, as a result, revenue.
Boost Your Website Traffic Today
Businesses should expect to see an increase in website traffic over time if they take these actions. While some of these strategies bring immediate reward, others will require more time and patience. Continue to push forward by experimenting with different ways and assessing the results.