Hi, I’m Liz!
I’ve worked in marketing for almost twenty years. My job, for most of that time, has been to help businesses explain what they do in a way other people can understand. Somewhere along the way, it became clear that social media isn’t optional anymore. It’s where people check whether you’re credible.
The problem is, most business owners don’t have the time or mental space to keep up with it. They know what to say, they just never get round to saying it. That gap bothered me, because it meant good businesses weren’t being seen. Brandari exists to fix that in a practical way.
Why your online presence matters
People don’t just buy from you because someone recommended you. They look you up. They read what you’ve shared. They decide if you seem consistent and know what you’re talking about. If your social media is patchy, rushed, or non-existent, it creates a question mark where there should be a full stop. It doesn’t reflect the standard of the work you deliver. When your presence online matches what people experience when they work with you, decisions become easier on both sides.
How I work
I start by understanding your business. Your clients, the way you speak, and what you want to be known for. From there, I turn that into a month of posts that say what you would say if you had the time to write it yourself. You review them, I schedule them, and your social media keeps moving without taking up space in your week.
Tools (like ChatGPT) can speed things up, but they don’t replace experience. If you rely on them without knowing what you’re doing, the end result sounds like everyone else. My job is to make sure your content sounds like you and reflects the standards you set in your business.
What I bring
I’ve spent almost twenty years working in marketing roles across professional services, membership organisations, and ambitious small businesses. I’ve led campaigns, shaped messaging, and supported brands where reputation and accuracy weren’t optional. That experience means I know how to take what you do and communicate it clearly, whether you are a one person business or part of a national organisation. I’ve worked inside firms like Eversheds, DWF, and RSM, and I now bring that same level of thinking to smaller businesses that want to show up well without hiring a full marketing team.
Over the past year, Brandari has supported companies across coaching, finance, recruitment, hospitality, and health and beauty. Different sectors, same challenge: good work that needs to be seen. My strengths are:
- getting to the point without losing substance
- understanding what people need to hear before they make a decision
- keeping your message consistent, even when you’re busy
People come to me because they don’t need another idea to action. They need their social media handled with care, accuracy, and a tone that feels like them. If you want a presence that represents your business properly, without adding to your workload, we’ll get on well.