Hi, I’m Liz!
For almost two decades, my role in marketing has been to help organisations explain complex work in ways that build trust. Much of that time has been spent inside professional services firms, where communication needs to be accurate, credible and aligned with reputation.
Today, that experience shapes the work I do through Brandari. I help professional services firms maintain a consistent, professional LinkedIn presence without needing to manage it internally.
LinkedIn has become one of the first places people look when researching a firm. If activity is inconsistent or absent, it can create uncertainty, even when the quality of work is excellent. My role is to ensure your online presence reflects the standard you deliver every day.
Why LinkedIn matters
Referrals remain important, but most prospective clients now carry out their own research before making contact. They look at your website, your people and your LinkedIn activity to form an initial impression.
When your presence is consistent, clear and professional, confidence builds before a conversation even begins. When it is outdated or inactive, it can raise questions unnecessarily.
A well-managed LinkedIn presence does not need to be loud or frequent. It simply needs to demonstrate that your firm is active, knowledgeable and engaged.
How I work
I begin by understanding your firm, your services and the audiences you want to reach. From there, I develop a structured monthly plan that reflects your priorities and tone.
I draft the content, you review it, and once approved everything is scheduled in advance. Your LinkedIn presence continues without adding pressure to your team’s workload.
Tools can speed up the process, but experience determines what should be said and how it will be received. My role is to ensure your communication sounds professional, credible and aligned with your sector.
What I bring
My background spans professional services firms, membership organisations and brand-led environments where reputation and accuracy were critical.
Earlier in my career, I worked in marketing roles at Eversheds, DWF and RSM UK, supporting communications that needed to stand up to scrutiny from business audiences. I now lead marketing for the Employment Law and HR service line at Make UK, developing campaigns that support commercial objectives while maintaining professional credibility.
This experience allows me to translate complex expertise into clear, accessible communication without oversimplifying or exaggerating.
Who I work with
Brandari supports accountants, legal practices, HR consultancies and other reputation-led professional services firms.
Typically, these organisations:
- Win work through relationships and referrals
- Value credibility over promotion
- Have limited time for marketing activity
- Need a presence that feels appropriate for their sector
I act as a discreet outsourced partner, maintaining LinkedIn on your behalf while respecting the tone and expectations of professional audiences.
What clients value most
Clients usually come to me because they do not need more ideas. They need consistency, reliability and communication that reflects their standards.
My strengths include:
- Translating complex expertise into clear messaging
- Understanding what prospects look for before making contact
- Maintaining consistency even during busy periods
- Delivering content that feels professional rather than promotional
If you want your LinkedIn presence to reflect the quality of your work
You do not need to manage it alone or leave it unfinished. I will maintain it for you with care, consistency and minimal demand on your time. If that sounds like what your firm needs, we will work well together.